GMI launches book to help ministries better recruit online

Colorado Springs, CO, March 20, 2021 – While most potential missionaries and ministry staff use the Internet as a key tool in researching possible ministries with which to serve, organizations have little understanding of these searchers. Based on GMI’s recent research with nearly 400 future missionaries, GMI has now produced a book highlighting the patterns of online searching.


searching_to_serve_cover_1.jpgThe book, Searching to Serve: Recruiting Kingdom Workers Online, provides the reader with a simple and compelling presentation of the five profiles of those searching for ministry opportunities. The book introduces the reader to individual representatives of these five profiles so that ministry staff can better understand them and tailor their online recruiting efforts to engage these various groups.


Searching to Serve offers real-world intelligence about how agency websites are perceived and what potential missionaries are looking for when they visit. This book is a must-read for any recruiter or communications staff member involved in mobilizing believers onto mission.” Jon Hirst, President and CEO of GMI


The book was authored by James Nelson, a GMI missiologist, researcher and data analyst who led the Agency Web Review 2013 research project on which this book is based, and Carla Foote, a writer, editor, researcher and data analyst who has worked with many ministries in the area of communications.


“Each future missionary has a unique story and giftedness,” said Nelson. “But when 400 of them visit agency websites, patterns emerge. This book helps you to understand those patterns and craft communication that leads people into great-fitting Kingdom service opportunities.”


To find out more about the Searching to Serve: Recruiting Kingdom Workers Online visit


GMI is an international team of evangelical professionals in research, mapping and technology who are passionate about informing, equipping and connecting the Church and Kingdom leaders with timely information. Founded 30 years ago on the campus of the U.S. Center for World Mission, GMI has a rich history of facilitating strategic mission research and mapping for international Christian churches and ministries. GMI is a member of Missio Nexus and the Evangelical Council for Financial Accountability, and subscribes to the Lausanne Covenant.