Searching to Serve: Recruiting Kingdom Workers Online
by James Nelson with Carla FooteAvailable in print and ebook formats.
78 pages | 2.6 MB download
Print-on-demand Price: $9.99
Your website is the gateway to your ministry for hundreds of future missionaries!
They are passionate about serving God and actively discerning their calling. They heard about your ministry and want to know more. So what are potential missionaries expecting when they arrive at your ministry's website and Facebook page? Do they find what they need? Does your online presence satisfy or frustrate the people seeking to serve overseas?
Based on an extensive study of nearly 400 future missionaries conducted in the summer of 2013, Searching to Serve identifies the five kinds of people who seek online for overseas opportunities, revealed through their use of digital media. These five people are all interested in cross-cultural service, but they couldn't be more different in their readiness for service and the kinds of information they are seeking.
The book introduces you to individual representatives of these five groups so you can understand who they are and respond accordingly, tailoring your recruitment efforts to the candidates that are most likely to make a commitment to full-time service.
The book helps agencies engage those candidates who are most likely to commit themselves to full-time or part-time service. It also reveals key areas where agency websites can most use an upgrade to attract the greatest numbers of the most qualified candidates.
Who should buy this book?
About the Authors
James Nelson is a GMI missiologist, researcher and data analyst who has served in Eurasia and Southeast Asia. For a decade, he has been studying the ways people use the web to research service opportunities.
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Carla Foote is a writer, editor, researcher and data analyst who has worked with many ministries.
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Need to dig deeper? Purchase the full GMI "Agency Web Review." Visit www.gmi.org/agencywebreview
Also on GMI Books:
Crossing Cultures with Ruth: Lessons on Thriving in Mission, by James Nelson
Order your copies today!