Online Mission Giving Project

Description:

We gave $20 to each of 20 U.S. mission organizations, evaluating the online giving experience and tracking follow-up communication for 100 days. This 13-page 2017 report profiles agency practices in online giving, celebrates agencies that delivered excellence, examines pitfalls and oversights in site design/functionality, and offers recommendations to help sending agencies examine and improve their online giving experience.

 

Price $4.99

 

Format: PDF only

 

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Online Giving