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Agency Web Review 2013 Aggregate Report

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In summer 2013 nearly 400 future missionaries--many pursuing long-term service, others looking at short-term opportunities or just considering possibilities--took time to review 29 major mission sending agency websites and Facebook pages. The result? A 59-page report full of insights for agency website developers.

In the aggregate report, you will:

  • Learn how to engage each of five agency web visitor "personalities"
  • Find out which websites future missionaries find most useful...and how they arrive at agency websites
  • Discover the most common strengths and weaknesses of agency websites...and Facebook pages
  • Learn which site elements are most closely linked to overall site appeal...and the different set of elements that are most closely linked to intent to pursue opportunities
  • Read over 60 verbatim comments from reviewers.
  • Learn which agency websites received commendations for overall appeal and motivating intent to pursue opportunities
  • Receive 46 ideas for enhancing agency websites to maximize appeal and impact

“This study offers real-world intelligence about how agency websites are perceived and what potential missionaries are looking for when they visit. The data in this report is a must-read for any recruiter or communications staff member involved in mobilizing believers into mission,” said Jon Hirst, President and CEO of GMI.

A small number of agencies received a sufficient number of reviews to allow the production of a custom report. In addition to all of the material in the aggregate report, the agency-specific report includes comparable results for each survey question, revealing areas of relative strength and weakness in comparison to the mean for all agencies. It also includes all verbatim comments made about the agency's website and Facebook page. And it includes custom recommendations for improving the website and Facebook page. To inquire whether a custom report could be made available for your agency, write and be sure to include Agency Web Review in the subject line.

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