Simple Survey Idea #1: Keep survey language simple

I am working on a web survey for a group of people in India.  Smart folks, many of them technology savvy.  And they speak English — but often not as their first language.

Some surveys should be translated or fielded in multiple languages.  For many surveys, though, English is sufficient.  But what kind of English?

My default mode is to use more complicated English than is needed.  The more I work with multilingual people around the world, the more I realize the value of keeping language simple, especially with surveys and interview questions.

The good news is that there are tools out there that can help.  Here is a site that lets you paste in text and compare it to one of many collections of simple English words.  It shows which words are not considered simple.

http://www.online-utility.org/english/simple_basic_helper.jsp 

With many international audiences it is a good idea to test your language before sending out a survey.

I put the above portion of this post into the site and found out that the following words were not included in a somewhat large collection of 15,000 simple words: web, savvy, and multilingual.  With smaller collections, many more words miss the cut, including realizecompare and survey.

Try it out — you have nothing to lose but complexity.